AccuPure Privacy Policy

Effective August 2012, Last revised October, 2014

Thank you for visiting this Nestlé Waters North America Inc. website. This Privacy Policy describes our information practices when you communicate with us through our various websites, mobile applications, offline programs and events. This Privacy Policy does NOT apply to information collected independently by our affiliate companies, or joint venture partners.

This Privacy Policy also applies only to our collection and use of information from consumers. It does not apply to our business customers (e.g., retailers, distributors, etc.). It also does not apply to information we might collect and use for employment-related purposes (e.g., resumes, job applications, etc.) or business-to-business related purposes (e.g., media inquiries, investor relations, etc.).

By visiting our site, using our applications, or otherwise providing us with your information, you are accepting the practices described in this Privacy Policy. We encourage you to read this Privacy Policy before you submit any personal information on this website. If you do not agree to this Privacy Policy, you should not use our websites or applications or give us any of your information.

What information about customers do we gather?

Contact information

We may collect account usernames and passwords. We may also collect your contact information. This might include name and postal address. We may also collect e-mail address and/or telephone number.

Purchase Information

If you make a purchase through our website, applications, or our vendors we may collect purchase information. This includes credit card information and billing address. It also includes shipping information.

Other Information

We may also collect your date of birth, age, or gender. We may also collect information about your online and browsing behaviors, or your hobbies and interests. We may also collect information about your household or style preferences. And we may also collect information about geographic location, like zip code, city and state, mobile location).

We may also collect or keep track of Internet Protocol (IP) addresses to. We do this, among other things, to: (i) troubleshoot technical concerns; (ii) maintain website safety and security; (iii) restrict access to our website to certain users, and (iv) better understand how our website is utilized. An IP address is a number used by computers on the network to identify your computer every time you log on to the Internet. We may also collect information about your computer or device, including your computer's IP address, operating system type, your phone's unique device ID, and other similar mobile device data web browser type.

We, or a third party on our behalf, may also collect information in the form of logs, files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously and help us gather, among other things: (i) a user's browser type and operating system; (ii) information about a user's session (such as the URL they came from, the date and time they visited our website, and which pages they have viewed on our site and for how long); and (iii) other similar navigational data. We may also use information captured in log files for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only and are not associated with any particular user.

How do we collect information?

By you voluntarily submitting information

We will collect information when you voluntarily provide it to us. You might do this through one of the online forms available on this website or on our applications. These are most commonly encountered when:

  • purchasing products or services from this website;
  • registering or signing up for membership on this website;
  • posting comments on message boards and other interactive discussion forms;
  • responding to surveys;
  • participating in sweepstakes, contests, and other promotions;
  • registering for newsletters or other communications from us;
  • interacting with us on social media platforms; or
  • any other interaction that requires the submission of personal information.

We may also collect information you provide us in content that you submit. This might be content you post on our website or applications.  

Through tracking technologies

We collect information through common tracking technologies. These include browser and flash cookies. We may also use web beacons or similar technologies. More information about these technologies and how we use them is below.


A browser cookie is a small file that websites often store on a user's computer. Storage of cookies on your system provides an easy and convenient way for us to personalize or enhance your experience on our website and to make your next visit more enjoyable. For example, cookies may allow us to remember the content you previously viewed on our website or your log-in information. Cookies may also be used to remember items you have previously placed in your shopping cart when making purchases. We may link information contained in a cookie to personally identifiable information collected from you by other means (e.g., website registration).

Web Beacons

We may use web beacons (or clear GIFs) on our website or include them in e-mail messages we send you. Web beacons (also known as "web bugs") are small strings of programming code that provide a method of delivering a graphic image on a web page or e-mail message for the purposes of transferring data back to us. Web beacons may be used to allow us, or our advertising delivery partners, to communicate with cookies stored on your computer. The information collected via web beacons may also include some of the information described in the Computer and Device Technical Information section above, as well as information about how a user responds to an e-mail campaign (such as, the time the e-mail is opened, where does the user link to from the e-mail, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and e-mail auditing and reporting, and content personalization.

From third parties or other sources

We may also obtain information about you from other sources. For example, we may hire a third party data aggregator to provide us additional information about our existing consumers (this is known as "data appending"). We may also receive information from third parties, such as co-sponsors who we may occasionally partner with to run special contests or other promotions. We may also collect or obtain information from social media platforms. We may also collect information through the use of third party tracking services (such as Google Analytics) such as number of visits to a particular page, or the amount of time spent on a web site. We may also receive information about consumers when we acquire part or all of other companies.

We may also get information from other consumers. For example, we may offer e-cards or tell-a-friend features.

Combining Information

We may combine information we get from one source with other information we may have about you. This might include combining information you submit online with information you submit offline. Or we may combine information we get from a third party with information you gave us.

How do we use the information we collect?

For the purpose collected

Information collected is used for the purpose for which the information was collected, as otherwise identified to you, or in this Privacy Policy. For example, if you register or open an account on this website, the information you provide may be used to maintain your account, to provide you access with some features of our website, or offer you the benefits and privileges that typically come along with registration. This may include purchasing products and/or services. It may also include access to and use of exclusive or personalized content or activities (such as message boards), participation in special events and promotions (contests, sweepstakes, coupons, etc.). As part of this, we may use your information to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes.

To respond to inquiries

Similarly, we may use your information to respond to your requests or inquiries, For example, if you contact us via an online contact form, your information may be used to respond to your inquiry or comment. If you make an online purchase, we will use your credit card information to fulfill and process your purchases.

To send communications and for marketing purposes

We may use your information to provide you with marketing or other information about our products and services. We will also use your information to send you transactional communications. This includes information about your account or relationship with us.

From time to time, we may be approached by reputable third party companies and organizations that provide products or services that we believe may be of interest to you. To extend these products or services to you, we may use your personally identifiable information to send out notices on their behalf. We see this as a value-added service helping you find useful products or services.

We may also use your personal and/or demographic information for our internal marketing and demographic studies, so we can constantly improve, personalize, and customize the products and services we provide you and to better meet your needs. This may include occasionally combining, updating, or otherwise enhancing the personally identifiable information collected through this website with data we receive from outside records or third parties. We may also use your information to improve our websites and applications.

For other legitimate business purposes

We may also use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and applications and to conduct internal marketing and demographic studies.

We may also use your information as permitted by law or in the manner communicated to you.

Who is collecting your information and is it shared with anyone?

The information that you disclose on this website is collected by Nestlé Waters North America Inc. or by a vendor acting on its behalf; and is used in accordance with the practices set forth above. The following provides more specific information about how and to whom we may disclose your information.

Affiliated Companies

We may share your personal information with our subsidiary, parent and affiliate companies, companies in which Nestlé S.A. has control through either direct or indirect ownership (collectively "Nestlé Group").

Agents and Contractors

We may use third parties/vendors to provide support for our internal operations. These vendors may collect information on our behalf. We may also share information with them. We might do this for fulfilling orders, delivering packages, or sending postal mail and e-mail. We might also do it to remove repetitive information from customer lists or analyze data. They might also provide marketing assistance, process credit card payment or provide customer service.

Partners and Joint Promotions

From time to time, we may run a joint or co-sponsored program or promotion on our websites with another company, organization, affiliate or other reputable third party; and, as part of this event, collect and process personally identifiable information. We may share your personal information with that third party and we may provide a separate link to that company's website. If you do not want your information to be collected by or shared with that company you can choose not to participate in these events at the time the information is collected/requested. Those third parties will use your information as described in their privacy policies. We encourage you to carefully review their privacy policies and other conditions of use. We may share your information if you win a sweepstakes or contest as part of a winner's list. We may also publish this winner's list publicly.

Legal and Business Transfers

We may also disclose personally identifiable information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Nestlé Waters North America Inc., its customers, or the public.

As we continue to develop our business, we might sell or buy stores or assets. In such transactions, personally identifiable information generally is one of the transferred business assets. Also, in the event of a merger or acquisition of all or part of Nestlé Waters North America Inc. or Nestlé by another company, or in the event that Nestlé Waters North America Inc. or Nestlé were to sell or dispose of all or a part of the Nestlé business, the acquirer would have access to the information maintained by that Nestlé business, which could include personally identifiable information, subject to applicable law. Similarly, personally identifiable information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.

We may share information for other reasons we may describe to you.

What safeguards do we use to protect your personal information?

Nestlé Waters North America Inc. takes commercially reasonable effects to protect the confidentiality and security of the personal information collected from our website visitors. These efforts may include, but are not necessarily limited to: (i) storing your personal information in secure operating environments; (ii) using industry standard methods to protect the security of certain sensitive personal information (such as credit card information) during transmission to our websites; and (iii) verifying the identities of registered website users before they can access the personal information we maintain about them.

If you use this site to access your online account, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password.

What choices do I have?

The following outlines the choices you have with respect to the collection and use of your personal information by Nestlé Waters North America Inc.n

  • You can choose not to voluntarily share information with us. However, if you choose this option, you will be limited in the activities and features we can provide you.
  • You can opt out of marketing emails by following the unsubscribe instructions provided in any marketing email you receive from us. If you opt-out of marketing emails, we will still send you transactional emails. These include messages about your orders or your account. They also include other emails about your relationship with us.
  • You can always review or update any personal information that we may have collected about you for our general website registration by visiting the appropriate update profile sections of the website.

In addition, please note that if you participated in a promotion or program that involved a third party company and, as part of that promotion, you agreed to receive future communications directly from that third party, you will need to contact the third party (not Nestlé Waters North America Inc.) directly to opt out from such communications. This process may be outlined in the third party's privacy policy.


This website is a general audience website. We do not sell products for purchase by children or knowingly collect personally identifiable information from any person under the age of 13. Children under the age of 13 should always get their parent's or guardian's consent before providing information to anyone via the Internet. If you are under the age of 13, you should not register or provide any information on our Web site. We do not sell products for purchase by children. If you are under 18, you may use this site only with involvement of a parent or guardian.

Links to Other Websites

Our websites and applications may provide links to, or features from, other third party sites (such as independent e-commerce sites and third party social networks). If you link to or use such third party sites or features, you do so at your own risk. We do not control and are not responsible for the content or practices of any third party site, application, or feature.

Your California Privacy Rights

If you are a California resident, you may have the right to request and receive certain information about our disclosure of your personal information to third parties for their own marketing use, and your choices with respect to such disclosures. Because we do not share your personal information with third parties for their own marketing use unless you are first given the opportunity to opt out, other than as described in this privacy policy, we are exempt from having to meet this requirement. If you still wish to learn more about our compliance with this requirement, you may contact Consumer Affairs.

How to contact us

If you have any questions about privacy on our site, you can contact us at:

The Nestlé Waters North America Inc.
900 Long Ridge Road, Building 2
Stamford, Connecticut 06902

Changes to the policy

We reserve the right to make changes to this Privacy Policy. Any changes will be posted in this Privacy Policy. We encourage you to review this Privacy Policy whenever you come back to this website to make sure you are aware of any changes and how your information may be used. Your continued use of this website signifies your acceptance of these changes.

About Tracking

We collect personal information about users over time and across different websites when you use this website or service. We also have third parties that collect personal information this way. We use tracking tools to serve you with interest-based advertising and to better understand your behaviors and browsing activities. We might permit third parties to gather information passively on our websites, including for behavioral advertising purposes. We partner with third party ad networks to either display advertising on our website or to manage our advertising on other sites. Our ad networks partners use cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests.

If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads. You can control tracking tools. In particular, your browser gives you the ability to delete or reject browser cookies. If you block cookies, certain features on our website may not work.


You can always disable cookies or set your browser to alert you when cookies are being sent to your computer. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, if you do so, you may not be able to register on our website or use other features that require registration or the collection of information.

Please note that "flash" cookies are different from "browser" cookies because of the way in which flash cookies capture and store data. Your browser's cookie management tools will not remove flash cookies.

Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so note that our systems may not recognize Do Not Track headers or signals from some or all browsers. If you block or delete cookies, not all of the tracking that we have described in this Privacy Policy will stop.

Options you select are browser and device specific.

You can control tools on your mobile devices. For example, you can turn off the GPS locator or push notifications on your phone.

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